Shane Snyder

President, Barcoding, Inc.

As the president of Barcoding, Inc., Shane Snyder directs the company’s day-to-day business operations and leads expansions into traditional markets. With more than 25 years of success in sales management, workforce management, consulting and decision support sectors, Snyder came to Barcoding as vice president of sales in 2010. In this position, Snyder led Barcoding’s national sales force, reconstituted the inside sales organization and opened a new office in Chicago.

Prior to joining Barcoding, Snyder founded and led his own business, Work Confident, which offers employee life cycle management solutions to emerging small companies and established mid-sized companies throughout the mid-Atlantic. Previously, Snyder served as executive vice president of sales for Catalyst IT Services, where he built a new sales team and increased revenue run rate by 70 percent.

Amita Shukla

Keynote Speaker, Founder & CEO of Vitamita, Author, Innovator

Amita Shukla is an innovator and entrepreneur focused on creating transformative innovations for human health, well-being, and potential. She is the founder and CEO of Vitamita and the author of Enduring Edge: Transforming How We Think, Create and Change. Amita regularly advises companies and organizations and has been invited to present over 100 keynotes, lectures, and workshops to innovators, entrepreneurs, and leaders in industry, academia, and government. Previously, she spent close to nine years at New Enterprise Associates, one of the world’s largest and most active venture capital firms with over $20 billion in total capital, where she invested in cutting-edge healthcare companies. She has served as a Governor’s appointee to the board of Maryland’s Technology Development Corporation (TEDCO) since 2010. Amita holds a BA in Biochemistry from Harvard, an MBA from Stanford, and 10 patents. Learn more at

Jody Costa

Innovation Interview, VP of Marketing, Barcoding, Inc.

Jody Costa is the vice president of marketing for Barcoding, Inc., where she is responsible for all aspects of strategic marketing and communications for the company. In this position, Costa drives Barcoding’s content strategy, multi-tier marketing campaigns, and various events and programs that enhance the Barcoding brand. Creative and professional, Costa is also a freelance consultant and writer whose poetry has won several industry and local awards.

Prior to Barcoding, Costa served as executive editor for Marketplace Books where she managed the print and digital publishing program and launched several new marketing initiatives. Costa began her career as a proposal writer for Stout Causey Consulting where she wrote and produced all technical proposals. Costa holds a bachelor’s degree in English and creative writing from St. Mary’s College of Maryland and is an active board member of several community and charitable organizations.


Martin Jack

Chief Technology Officer (CTO), Barcoding, Inc.

Martin Jack is an executive technology leader whose primary focus is on mobile and wireless solutions for commercial and government industries. He has more than 20 years of experience in software engineering for mobile and wireless systems, project management and technical consulting.

As Barcoding’s CTO, Jack leads the Professional Services Team, which comprises the Software Services, Professional Services and Wireless Services Groups, as well as the RFID Technology Team. Prior to his role as CTO, Jack was director of Barcoding’s Software Services Group, where he was responsible for building a strong team that delivered industry-leading software products for the AIDC industry.

Greg Henry

VP of Client Services, Barcoding, Inc.

Greg Henry is the vice president of client solutions for Barcoding, Inc. and responsible for designing and delivering solutions that increase customer efficiency and accuracy, as well as creating lasting connections for Barcoding’s customer’s clients, employees and trading partners. Prior to joining Barcoding, Henry spent 16 years in senior level positions at a mobile and wireless system integrator and spent 13 years at Symbol Technologies (now Motorola Enterprise Mobility Business). With a background that includes Systems Engineering, Product Development, Enterprise Sales, Service and Support Operations, and Executive Leadership, Henry is an expert in mobile computing and wireless networking solution development and deployment. He holds a bachelor’s of science in business administration, management and operations from California State University-Sacramento.


Bruce Stubbs

Director, Supply Chain Marketing, Honeywell

Bruce has over 30 years supply chain, distribution, consulting and sales experience. His expertise lies in SCM, ERP, AIDC, Voice. Today he acts as the Director, Supply Chain Marketing for Honeywell SPS. His career spans a variety of experience including, Industry Marketing Director at Intermec, Retail Industry Director for “Top 3” ERP provider, Director Business Consulting for SCM provider, Distribution Operations Director for “Top 50” North American grocer, and Sr. Consultant for leading facility design and supply chain operations consultancy. Bruce is also a member of WERC, CSCMP, AIPIA.


Ken Currie

VP of Business Development, Barcoding, Inc.

After spending three years as Barcoding’s director of marketing and business development, Ken Currie became the vice president of business development in 2012. In this role, Currie leads the development of business and strategic partnerships that help Barcoding deliver best-in-breed mobile solutions.

With nearly two decades of experience, Currie has held numerous business development, sales and account management positions for leading technology companies, including UPS Logistics Technologies, MCI Worldcom (now Verizon). Currie currently serves as a member on the board of advisors for eQuip!, a provider of enterprise asset management solutions.

Currie holds a bachelor’s degree in economics from Dickinson College and an MBA from The Johns Hopkins University.

John Gibson

Head of Business Development – Manufacturing Vertical, Samsung

John Gibson brings 20 plus years of AIDC (Automatic Identification & Data Capture) and Point of Sale (POS) experience to Samsung’s B2B mobile team.  He is responsible for developing OEM partnerships with key enterprise solution partners for POS, scanning & RFID implementations using Samsung B2B mobile tablets, handheld phones, and wearables (smart watches). John plays a key role in the development of manufacturing, retail, and supply chain applications.
Dave Reba

Dave Reba

Director of Consumables Sales, Barcoding, Inc.

Dave Reba is the director of consumables sales at Barcoding, Inc. Reba boasts over 25 years of experience in direct enterprise business consulting to Fortune 1000 and small business processes, focusing on technical consulting for supply chain optimization. He has a proven track record in developing and executing strategies resulting in significant market share growth, enhanced profitability and improved customer satisfaction. He also has professional expertise in many sectors of the supply chain market, including printing, barcoding, AIDC, wireless LAN, RFID, WMS, ERP, middleware and the consumables industries.

Previously, Reba was a leader in a variety of roles including management positions at RR Donnelley Moore (Peak Division) and Data Collection Products Company - a company he co-founded. He has also held sales and marketing positions at Panduit (Pan-Pro LLC Division) LXE Inc. and BarCode Industries Inc. Dave holds a business degree from Loras College and certificates of completion for his studies in sales and consulting best practices.

Peter Zalinski

Continuous Improvement Workshop, Supply Chain Architect, Barcoding, Inc.

With over 20 years of experience in the automatic identification and data capture (AIDC) business, Zalinski continuously enables customers to become more efficient, accurate, and connected in the supply chain industry by educating them on labeling and identification.

Using his experience in the field, Zalinski understands the importance of not only tracking data, but analyzing it to gain further visibility into the warehouse, and even the enterprise as a whole, so that supply chain leaders can make better decisions and drive growth.

Stan Marshall

The Future of Parts Inventory Management, Consultant, Georgia Pacific

Stan Marshall is a consultant who partners with companies and solopreneurs to improve their management of supply chain activities. After spending nearly three decades working in Supply Chain for a multibillion-dollar company, Stan knows what truly drives value-added activities, improved reliability, and supply chain improvements. It’s all about how well you connect with the vision of the company and people you’re trying to help that makes us successful. Stan believes that every organization can better utilize resources through the use of technology and business processes.

Stan has worked at a fortune 100 company in supply chain management for over 30 years, implementing solutions that improved the competitive advantage of the company.

Stan is a Lifetime Certified Purchasing Manager through the Institute of Supply Management. Stan holds a Bachelor degree in Management and Communication from Corban University.


Drew Ehlers

Zebra Executive Briefing, Global Director, Zebra Technologies

Drew Ehlers – currently is the Global Director, Portfolio Marketing, Enterprise Intelligence Software, Office of the CTO for Zebra. He has a background in developing and leveraging IoT solutions in Manufacturing, Retail and Healthcare stemming from his experience in the medical device field of hearing healthcare. He was a member of the team that disrupted the hearing healthcare industry by leveraging technology to drive automation into the manufacturing and supply chain processes by leveraging emerging technologies, at the time, of 3D printing and scanning. Within the 1600 retail locations the team developed an Omnichannel strategy to enhance the in-store experience through mobile applications, WLAN, Data analytics and sensors. Lastly, they developed the first hearing aid eco-system for IOS and Android mobile devices to launch the “Connected Patient” with applications, hearing aids, Bluetooth, accessories and the first to market utilizing 2.4ghz technology. When evaluating business models, processes and applications with the choices of build-buy-partner Drew has been through it all.

Chris Rossi

Chris Rossi

Principal, SC&H Group

Chris is a Principal in SC&H Group’s Technology Advisory practice, where he helps clients develop and implement clear IT strategies that align technology with organizational goals, reduce risk, and improve outcomes.

With over 28 years of business and IT management experience, Chris focuses on helping clients use technology effectively to drive growth and productivity while reducing costs. In particular, he has experience in strategic planning and execution, business software evaluation and implementation, large scale project management, strategic vendor management, change and infrastructure management, and business technology architecture.

Gilbert Espinosa

Partner Development, Global Director Partnerships and Alliances, IMPINJ

Gilbert brings decades of experience in retail and retail solutions. Starting as an employee of a sporting goods store as a teenager, the retail passion began and has continued to grow. As technology began to play a growing role, Gilbert jumped from the store environment to the solution side of the community and has seen disruption take many different forms.

Retail technology and solutions have continued to increase in complexity and the challenges for successful deployment have followed a similar path, Gilbert has a deep commitment to partnering and aligning to deliver the necessary solutions to move retailers forward.

Impinj has rich data and inventory intelligence which is even more powerful when connected to the highest value destinations in a retailers’ environment. Gilbert works with our partners and with retailers to help determine the ways to get the Impinj platform connected to the solutions.


Jason Hixenbaugh

Senior Director of Supply Chain, SHOS

Jason Hixenbaugh has over 28 years of experience improving business performance through technology and innovative programs in store operations, inventory, and supply chain. Has held several key roles in his past including working for Sears Holdings, Pep Boys, Sears Hometown and Outlet and as an independent retail consultant. He has a proven track record in developing and executing strategies resulting in significant improvements in inventory management and the use of RFID technologies.


Bob Proctor

CEO, Link Labs

Dr. Robert Proctor joined Link Labs as CEO in April 2016. He was a founding investor and advisor to the company from the beginning. Prior to Link Labs, Bob was the Co-Founder of Blu Venture Investors and CEO, Board Director and Investor of FlexEl, LLC. He is the Co-founder, Board Chairman, and Investor of Wiser Together, Inc. and Phase 5 Group, Inc. Bob served as Global Head of Marketing reporting to Chairman and CEO of Corporate Executive Board. He has decades of Senior Executive experience in public companies, including line, staff, and IPO leadership positions. Bob led teams that won corporate-wide awards for Best Business Breakthrough, Managerial Excellence, and Spirit of Generosity. Bob also served as an associate Principal McKinsey & Company, Inc. He holds a PhD in Applied Physics from Cornell University.

Eric Bunts

Eric Bunts

Chief Information Officer, Mirabito Holdings Inc.

Eric Bunts is the Chief Information Officer for Mirabito Holdings Inc. located in Binghamton NY. He has been at the forefront of EMV technology adaptation in the Convenience Store Industry, having the first store on the East Coast to take EMV payments indoors and the first store in North America to take EMV payments at the pump. He is also at the forefront of fleet fueling automation development in the retail fuel delivery space. Finally, Eric is also a professor at Binghamton University and Elmira College, where he teaches business courses.

Param Shah

Co-Founder, CEO, Factory Four

Param Shah is the Co-Founder and CEO of FactoryFour, a software reinventing manufacturing management around a modern technology stack. Param founded FactoryFour in 2015 at Johns Hopkins University, first focusing on automating the production of custom orthopedic devices. The software platform that he and his co-founder Alex Mathews built grew into the foundation of FactoryFour's real-time system of record for manufacturers. With offices in Baltimore and Los Angeles, as well as backing from several prominent venture capitalists, Param is growing FactoryFour into the go-to solution for manufacturers looking to embrace Industry 4.0 and full production floor visibility.


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