Lead the Way to Innovation with Android in the Enterprise!

Barcoding Geek Tank: Your chance to workshop alongside industry-leading experts.

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Now is the time to act on Android.


Windows Embedded Handheld ends in 2020—now is the time to plan and invest in a change! Join Barcoding, Inc. and Barcoding-Canada as we move the industry forward and lead the way in readying enterprise companies for Android.

Our vision is to demonstrate the power of a human-centered approach to innovation, to provide actionable takeaways on Android in the enterprise, and to start a conversation that will, hopefully, lead to years of continuous improvement.

What's a Barcoding Geek Tank?

Barcoding’s Geek Tanks are “think tank” workshop events held in 6 different cities in July, August, and October of 2019. Over the course of 4 hours, we aim to collaborate, share, and ideate around the specific challenge of migrating and modernizing your mobile computing platform.

What to Expect/Who should Attend?

This event series isn’t for everyone. We are looking for IT, Operations, Logistics, and Supply Chain professionals who want to roll up their sleeves with like-minded peers to collectively address topics like: 

  • How to architect the best approach for an Android migration (uncovering pain points)
  • How to identify the changes that will need to take place with your enterprise mobile applications before an OS change
  • How to manage multiple operating systems or a multi-year roll-out
  • Understanding and implementing best practices for mobile device management (MDM) in an Android world
  • and more

This event is best for Director and VP roles.


Why Attend?

The conference will not involve PowerPoints or passive listening. You should attend if you want to:
  • Ask experts at Barcoding, Zebra, SOTI, and Ivanti specific and detailed questions around the Android platform, MDM, and application modernization.
  • Start building a foundation for a successful Android migration.
  • Take back to your company a more in-depth understanding of what is needed to succeed with the Android platform in the long-run.

Our Partners




Baltimore, MD (US)
Wednesday, October 23

Admiral Fell Inn

This event has passed.

Le Méridien in Oak Brook, IL

Oak Brook, IL (US)
Thursday, August 8, 2019

Le Méridien Chicago

This event has passed.

Delta Hotels by Marriott Toronto Airport & Conference Centre

Mississauga, ON (CA)
Tuesday, August 27, 2019

Delta Hotels

This event has passed.

Sheraton Park Hotel in Anaheim, CA

Anaheim, CA (US)
Thursday, July 18, 2019

Sheraton Park Hotel at Anaheim Resort

This event has passed.

Vancouver Marriott Pinnacle Downtown Hotel

Vancouver, BC (CA)
Tuesday, July 23, 2019

Vancouver Marriott Pinnacle Hotel 

This event has passed.

Houston, TX

Houston, TX (US)
Thursday, August 1, 2019

The Westin Houston, Memorial City 

This event has passed.

Detailed Schedule

Arrival Welcome, Open Networking, Lunch

Welcome. A delicious lunch will be waiting for you—take this time to get to know industry peers and experts from Barcoding, Zebra, SOTI, and Ivanti.


We'll begin with a brief introduction to Barcoding, Zebra, SOTI, and Ivanti and why it's vital that we're all coming together to address the changes coming to mobile tech. We'll highlight key components of preliminary Barcoding research into our current landscape to help set the stage for the day.

Maximize your Tech Investment: Panel Conversation

Join Barcoding, Zebra, SOTI, and Ivanti for a conversation on how to maximize your investment in mobile technologies. We'll discuss how Android in the enterprise changes the game—migration, best practices, technical briefs, etc. No PowerPoints—just good conversation with fellow experts.

1:30pm Break

Future Proof your Supply Chain: Workshop

To finish the day, we will work together through a facilitated activity together. Leveraging design thinking exercises and principles, we will work through Android in the enterprise pain points in order to lead us to some big ideas and prioritization goals.




Jody Costa
VP of Marketing, Barcoding, Inc. (Panel Moderator)

Jody Costa is the vice president of marketing for Barcoding, Inc., where she is responsible for all aspects of strategic marketing and communications for the company. In this position, Costa drives Barcoding’s content strategy, multi-tier marketing campaigns, and various events and programs that enhance the Barcoding brand. Creative and professional, Costa is also a freelance consultant and writer whose poetry has won several industry and local awards.

Shash Anand 
Vice President, Product Strategy, SOTI (Speaker for Anaheim & Vancouver)

As Vice-President of Product Strategy at SOTI, Shash Anand oversees the company’s evolution from offering a single product centered around Mobile Device Management to an integrated platform that solves many of the challenges around enterprise mobility and IoT management.

Shash holds a degree in Computer Engineering from the University of Toronto, and an MBA from the Rotman School of Management. After working for IBM as a Technical Support Engineer and Business Operations Manager, Shash joined SOTI to lead the company’s global expansion. 


Greg Henry
VP of Client Services, Barcoding, Inc. (Panel Speaker)

Greg Henry is the vice president of client solutions for Barcoding, Inc. and responsible for designing and delivering solutions that increase customer efficiency and accuracy, as well as creating lasting connections for Barcoding’s customer’s clients, employees and trading partners. Prior to joining Barcoding, Henry spent 16 years in senior level positions at a mobile and wireless system integrator and spent 13 years at Symbol Technologies (now Motorola Enterprise Mobility Business). With a background that includes Systems Engineering, Product Development, Enterprise Sales, Service and Support Operations, and Executive Leadership, Henry is an expert in mobile computing and wireless networking solution development and deployment.

Jennifer Marin Jericho
Manager, Brand Marketing & Design, Barcoding, Inc. (Workshop Facilitator)

Jennifer Marin Jericho is the Brand Marketing & Design Manager for Barcoding, Inc. A trained facilitator, she brings her experience in design and communication to her work, creating collaborative partnerships to discover effective ways to reach their audiences. 

Eric Hilton
NA Regional Portfolio Manager, Zebra Technologies (Speaker for Baltimore)

Eric Hilton is a NA Regional Portfolio Manager for Zebra Technologies, supporting strategy for Zebra’s Enterprise Mobile Computing Portfolio.  As an RPM, Eric focuses on driving new product adoption into North America for Zebra’s Mobile Computing Products, and captures customer and industry feedback to help drive next generations of products. Eric began his tenure with Zebra as a Sales Engineer, focusing specifically on the needs of Manufacturing/Transportation & Logistics customers.  Prior to joining Zebra, Eric spent 8 years in the automated manufacturing industry, building custom assembly lines and equipment for domestic and international manufacturers.

Greg Berger
Senior Field Sales Engineer, Ivanti (Speaker for Oak Brook, Mississauga, and Baltimore)

Ivanti Supply Chain helps organizations leverage modern technology in the warehouse and across the supply chain to improve delivery without modifying backend systems. The company also unifies IT and Security Operations to better manage and secure the digital workplace. From PCs to mobile devices, VDI and the data center, Ivanti discovers IT assets on-premises and in the cloud, improves IT service delivery, and reduces risk with insights and automation. Ivanti is headquartered in Salt Lake City, Utah, and has offices all over the world. For more information, visit www.ivanti.com/supplychain and follow @GoIvanti.


Sam Gonzales
Senior Field Sales Engineer, Ivanti (Speaker for Anaheim, Vancouver, & Houston)

Ivanti Supply Chain helps organizations leverage modern technology in the warehouse and across the supply chain to improve delivery without modifying backend systems. The company also unifies IT and Security Operations to better manage and secure the digital workplace. From PCs to mobile devices, VDI and the data center, Ivanti discovers IT assets on-premises and in the cloud, improves IT service delivery, and reduces risk with insights and automation. Ivanti is headquartered in Salt Lake City, Utah, and has offices all over the world. For more information, visit www.ivanti.com/supplychain and follow @GoIvanti.


Bruce Willins
Technology Solutions Engineering Fellow, Zebra Technologies 
(Speaker for Anaheim)

Bruce Willins is a Technology Solutions Engineering Fellow at Zebra Technologies. Mr. Willins has over 30 years of experience in marketing and development of high technology products. He has served in numerous senior level positions, including; VP of Engineering For Hauppauge Computer, VP of R&D at Symbol Technologies, VP of Engineering/GM Strategic Business at SMC Networks, and President/Founder of Netways Inc. Mr. Willins is a past member of the Motorola Science Advisory Board (SABA) and a Symbol Technologies Fellow. He is the recipient of the IEEE Charles Hirsch award, has numerous patents, and is a frequent lecturer.


John McElhone
Senior Director, Strategic Platform Partners, SOTI 
(Speaker for Houston, Oak Brook, Mississauga, & Baltimore)

John has been with SOTI for 3+ yrs. In addition to managing SOTI’s Strategic Platform Partners team, John directly manages SOTI’s overall relationship with Google. His primary focus is alignment with strategic partners and increasing adoption of their platforms/devices. John was with BlackBerry for 11 years focused on Alliances and Business Development with global carriers, app partners and accessory vendors. Before BlackBerry, John held positions at SunLife Financial, Castek Software and Systems Xcellence.


Kevin Lollock  
Sr Solutions Manager, Zebra Technologies (Speaker for Mississauga) 

Kevin Lollock is a Sr Solutions Manager with Zebra Technologies, leading a very talented team of software specialist SEs and pre-sales project managers. Kevin and his team represent North America customers, partners, and the field sales teams on software architectures, solutions, and OS Strategies for the Mobile Enterprise. Kevin has made a career of Enterprise Mobility over the last 30+ years, designing, developing, and deploying large scale mobile computing and data collection systems across a wide variety of Enterprise focused vertical markets – from Warehousing to Healthcare. Kevin is a Mobilist at heart and is currently delivering the charge in enterprise class platform strategies levering a variety of tools & dev skills targeted for the enterprise.


Hector Meza
Executive Sales Engineer, Zebra Technologies (Speaker for Vancouver

Hector Meza is an Executive Sales Engineer with Zebra Technologies, serves as the team lead for the software mobility specialist team.   Hector is responsible for the Western North America covers customers, partners, and the field sales teams and spans multiple industry vertical markets (Retail, Mfr, T&L, Healthcare).  Hector is a SME on mobile software architectures, solutions, and OS Strategies for the Enterprise and has a broad range of expertise in delivering mobile solutions for the enterprise. 

Harold Reeves

Harold Reeves 
Sr Manager, Regional Portfolio Team, Zebra North America Products & Strategy 
(Speaker for Houston & Oak Brook)

Harold Reeves leads the Regional Portfolio Team for Zebra’s North America Products and Strategy Team. The team manages the Scanning, Mobile Computing, Printing and Solutions portfolios available currently and planned for introduction to North America markets. Harold has more than 20 years of experience in the enterprise data collection and information technology industry, concentrating on wireless networks, mobile devices, and data collection technologies including barcode and RFID. Prior to joining Zebra, Harold’s professional experience includes large scale wireless and mobile device deployments in manufacturing, logistics, hazardous materials handling and corporate office facilities. His experience includes successful deployments with small business, public companies and government suppliers and contractors. Harold is a frequent speaker within Zebra’s customer and partner communities. 

Contact us for a free assessment.

If there's one thing we learned as we've collected this research is that you shouldn't do it alone. With over 20 years of experience, Barcoding has built an ecosystem of products and services to support our customers and help them be more efficient, accurate, and connected. We're here for you. Contact us to discuss your migration or modernization project today!